- Subscription &
- Know Your
- Articles &
Content & Imagery
Subscription & Purchasing Options
As a business focused on print, audiences need to be able to access your content whether that means purchasing your products, or subscribing to your publication. Navigation options that lead visitors to these prompts should be integrated into your website design so that returning visitors can easily find what they are looking for, while new customers can naturally be lead to the merchandise and services that you offer. This allows potential readers to easily find what they are looking for, and become a part of your online audience.
Know Your Readers
Your website should entertain your audience online, just as much as your products and services do offline. The design of your website needs to serve as the home base for all other digital marketing efforts. Use it to showcase your business and the work that you do with strong visual elements that represent your brand. Draw in audiences through movies, music, audio and visual resources that capture the attention of your visitors, and make your website just as entertaining as your actual product. Strong Visual Elements
Your website serves as the digital hub of your business. Even if your company operates solely in print media, the importance of an online presence should not be overlooked. Commuters, travelers, and standard customers should be able to easily learn more about your brand, services, and products on both desktop and mobile devices through a responsive website design. Access to media on all platforms is a feature that audiences have come to expect, and it is important for your website to fulfill those expectations.
Articles & Resources
Audiences should be able to quickly find the information that they need, without taking anything away from the aesthetics of the design of your website. Feature best sellers and popular articles, or lead readers to pages where they can find content similar to their interests. Provide location-based navigation elements so that people can find a retailer near them where they can purchase your products. These design elements can give visitors the information they are looking for while keeping them interested and engaged with your brand.
Balances Content & Imagery
A website dedicated to news and print is going to be filled with rich content and dense copy. While your publication should showcase this work, layout and design cannot be neglected. Include compelling calls to action that encourage visitors to â€śread more,â€ť rather than presenting too much all at once. This allows you to highlight some work, while naturally leading audiences throughout the rest of your website. Incorporating unique elements into your pages will create a more engaging user experience, and adds value to your brand.
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