Your website needs to communicate credibility, trust, and professionalism to your audience. You want visitors to come to your government site for consistent and timely information regarding your jurisdiction, and that information needs to meet the standards of an authoritative organization. Having a content management system that lets you regularly update notifications, post relevant materials, and explain procedures will allow you to quickly and efficiently communicate information to your online audience, and the members of your community.
A responsive design is a necessary function for any website that wants to perform on mobile devices. People need to access your services and information on a regular basis, and often that requires visiting from phones and tablets. Making sure your website adapts to different devices shows visitors that you are a reputable institution that they can rely on for information at all times. With mobile compatibility, you can present yourself as a trusted organization, and that will translate positively to your online audience.
Easy Access to Resources
Whether it is on the federal, state, or local level, government websites serve an important purpose to large communities of people. They act as a distribution center for vital information, and itâ€™s critical that the design easily leads people to all necessary resources. Contact information for representatives, departments, and hotlines should be easy for the public to find. Different documentation, announcements, and assets should be integrated properly into your websiteâ€™s navigation, allowing visitors to easily get everything they need.
As an organization that represents a specific territory, showcasing what makes your region special will help attract both locals and visitors to experience your community offerings. Recognizable landmarks, icons, colors, fonts, and imagery should be incorporated into the design of your government website so that your audience can easily identify who you are, and the area you represent. Local, state, federal, and international organizations can leverage their history to make a website that is just as welcoming as the community they serve.
Flexible Design Patterns
While your website design needs to meet specific standards of professionalism, it should still be easy for new and returning visitors to navigate. A flexible design pattern lets you to cater to multiple demographics, while maintaining a sense of familiarity. Break down important content into sensible segments for your audience, and make large amounts of information easier to digest. There should be a balance within your design that communicates your organizationâ€™s purpose, while maintaining the attention and engagement of your visitors.